The Design Institute is committed to support the realisation of new ideas into sustainable enterprises, creating socio-economic value through targeted design interventions.
The SABS Design Institute’s strategic direction is based on the premise that the national design system should utilise the broad nature and bridging capacity of design to address the existing innovation chasm by linking R&D with the user, the market and the social environment for the benefit of the country’s socio-economic growth.
A Proven process for better products and better entrepreneurs
The Design Institute uses a hands-on-design process developed for over 20 years for organizational growth. This helps staff to create better products and services but it also focuses on fundamental business skills and market understanding so that staff can align with business goals more effectively.
The Design Institute realises its role to influence policy directives to incorporate design as a catalyst of economic equity. In this regard, it is facilitating the formalisation of design as a critical element of the National System of Innovation.