Every person has the capacity to conceive new things, from the simple to the complex. This activity of creation is called design and most people do it every day, whether they use the term or not.
We are an ideas incubator – we nurture ideas, analyse them, grow them and shape them to fit the application at hand.
The Institute surrounds each entrepreneur with a design team that helps to create the product, brand and business model simultaneously. The design team works alongside the entrepreneur during workdays at the Institute, and also when the entrepreneur is off site. These designers are, for the most part, professionals working freelance or in small businesses.